Book cover of The Four Lenses of Innovation by Rowan Gibson
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Did you ever wonder where great ideas come from ? Innovation is not a mysterious practice that is forbidden to ordinary mortals, contrary to common opinion. The Four Lenses of Innovation completely debunks this omnipresent myth by presenting what we have long wished for: the reality that progress is systemic, it is methodical, and we can all do it. The Four Lenses of Innovation can show you how to reverse engineer creative ideas and make…
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Did you ever wonder where great ideas come from ? Innovation is not a mysterious practice that is forbidden to ordinary mortals, contrary to common opinion. The Four Lenses of Innovation completely debunks this omnipresent myth by presenting what we have long wished for: the reality that progress is systemic, it is methodical, and we can all do it. The Four Lenses of Innovation can show you how to reverse engineer creative ideas and make revolutionary business technology a everyday reality inside your company.


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Did you ever wonder where great ideas come from ? Innovation is not a mysterious practice that is forbidden to ordinary mortals, contrary to common opinion. The Four Lenses of Innovation completely debunks this omnipresent myth by presenting what we have long wished for: the reality that progress is systemic, it is methodical, and we can all do it. The Four Lenses of Innovation can show you how to reverse engineer creative ideas and make revolutionary business technology a everyday reality inside your company.

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